Different businesses. Different routes to search growth.

A useful case study should explain more than a percentage. It should show what the business needed, why particular work was chosen, and what the results actually measured. These projects cover legal services, IT, accounting, financial services, and manufacturing.

The work varies because the starting points vary. Some businesses needed clearer service pages. Others needed a stronger local presence, more useful market coverage, or a better connection between their content and the sources used in AI answers. Several historical projects also involved paid search or website work, which is identified in each story.

Featured: connecting legal search with AI discovery

A national personal injury practice expanded its content and authority while developing visibility in AI answers. Estimated organic visits grew from about 220 to 1,800 across matched comparison windows. AI brand visibility increased from 3% to 11% within a defined set of eight questions. Read the case to see how those measures differ from the 14 separately tracked ChatGPT referrals.

Explore the projects

01 Making a National Legal Practice Visible Across Google and AI
A legal search case showing how market-specific content and authority supported organic growth, AI mentions, and tracked ChatGPT referrals.
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02 When Accounting Demand Began to Outgrow Capacity
How dedicated accounting service coverage supported a mixed search program, sustained tracked inquiries, and a shift in the business’s marketing priorities.
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03 Putting a Legal Business Profile Back Behind the Right Practice
A family law example showing how profile alignment, connected content, and call tracking made local search performance easier to evaluate.
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04 Turning Manufacturing Inquiries Into a More Useful Sales Pipeline
A manufacturing search campaign evaluated by client-reviewed quoting opportunities, with paid and organic results kept distinct from projected revenue.
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05 Reframing an IT Website Around Business Buyers
A managed IT website relaunch examined through buyer clarity, conversion flow, and carefully defined first-month results.
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06 Making an IT Provider’s Digital Lead Sources Measurable
An IT acquisition case with an explicit split between paid-search and local SEO opportunities, keeping activity separate from qualified demand.
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07 Building Search Authority Around an IT Provider’s Core Services
A regional IT case showing first-page progress through service-page optimization, location coverage, and a coordinated authority campaign.
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08 Expanding Local Discovery for a Specialist Legal Practice
A legal SEO case exploring local discovery, profile consistency, and a reported 513% organic traffic increase for a specialist practice.
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09 Clarifying the Path From Legal Research to Consultation
A legal website strategy case focused on audience clarity, service messaging, and the consultation journey, with a clearly defined evidence boundary.
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10 Testing One IT Market Before Expanding Further
An IT market expansion pilot showing how one location page gained commercial visibility, with cumulative pageviews kept separate from leads.
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11 Opening New Search Routes Into Two IT Markets
A managed IT expansion case covering two market pages, organic discovery, and recorded forms, with clear limits on lead and ranking claims.
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12 Helping Prospective Wealth Clients Find Relevant Services
A wealth service SEO case with reported organic form and traffic improvements, keeping the undisclosed starting baseline clear.
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Find a starting point that fits your business

Your website may need a different combination of work from the businesses featured here. A review of your services, search presence, content, competitors, and inquiry journey helps determine where to begin. Schedule a call to discuss the opportunities and build a scope around what your business needs.

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